Pricing Options

Course Curriculum

  1. Introduction

  2. Framing up and preparation

  3. Term 1, Week 1 - Transferring the design

  4. Term 1, Week 2 - Basic bead application

  5. Term 1, Week 3 - Basic sequin application

About This Course

  • £1,200 (excluding materials)
  • £1,380 (including materials + tambour hook)
  • 56 hours of Live Online Tuition

What You'll Receive

  • Lifetime Access

    Lifetime access to all pre-recorded video lessons and content

  • Live Online Course

    Join us for the Live Online Classes held via zoom or watch the recordings back at your own leisure

  • Updates

    Ongoing access to updates and BONUS content

  • Video Tutorials

    Clear, informative step by step demonstrations of over 20 Beading techniques

  • Materials

    Option to purchase the course with materials (including tambour hook) or supply your own

What You'll Learn

 Deep Dive into Beading is a three-term course running from September 2026 to July 2027. It's carefully structured to guide you through foundational, intermediate, and advanced stages of working with beads and sequins. Each term brings a new set of skills from traditional bead application processes to alternative bead uses and high fashion beading techniques such as Tambour.

  • Term 1: We’ll  begin with the basics, learning how to apply beads and sequins in a variety of techniques, along with turning corners, filling shapes and three-dimensional bead and sequin applications. We'll also be looking at surface stitches worked with beads, borders, and bead and sequin flowers.

  • Term 2: We'll be exploring alternative techniques, such as canvas beadwork, bead weaving, fringing, padding for beadwork and crystal application.

  • Term 3: In the final term, we will focus on tambour beading. In the first half of the term you will learn the basic chain stitch, how to start and finish along with bead and sequin application. In the second half of term three, we will put everything you've learned into practice by working a simple design.

Dates For Live Classes

The Live Online Classes are held on the following dates and run from 10.00 - 12.00pm UK time. Don't worry if you can't make a class as you can always watch the recording at a time that suits you.

  • Term 1

    2026: 11th Sept, 25th Sept, 2nd Oct, 9th Oct, 16th Oct, 13th Nov, 20th Nov, 27th Nov, 4th Dec, 11th Dec

  • Term 2

    2027: 15th Jan, 22nd Jan, 29th Jan, 5th Feb, 12th Feb, 26th Feb, 5th Mar, 12th Mar,

  • Term 3

    2027: 16th April, 23rd April, 30th April, 14th May, 21st May, 28th May, 11th June, 18th June, 25th June, 2nd July

 Experiment and explore the exciting world of bead and sequin embroidery

 This is a fun and exciting exploration of bead and sequin application techniques and aims to introduce you to a variety of ideas that you can then develop and explore further. I encourage you to put your creative flair into this sampler, but as always, I will be sharing with you the technical skills required to create a neat and accurate finish. Of course, by the end you will have a beautiful beaded sampler that demonstrates a wide variety of beading techniques. I hope you fall in love with this wonderful technique as much as I have.

Why You'll Love It

 This course is designed for those with a basic understanding of embroidery. However, no beading knowledge is necessary.

  •  Build a strong technical foundation in bead and sequin application and learn how to achieve precise, accurate, neat results.

  •  Explore a rich variety of beading techniques, giving you the confidence to create a variety of textures and experiment with A wide variety of beading techniques.

  • Learn the couture techniques used in fashion embroidery the world over.

“ Any Deep Dive course is going to improve your technique no end and so much of it is transferable to other embroidery styles too. I'd recommend them to any keen embroiderer and am really looking forward to doing another in the future.”

Elizabeth Braun

“Sara is an excellent teacher. Not only does she show the history and technical execution of stitches and techniques, but she also shows us how to modify and develop the techniques. She supports, advises, and encourages throughout.”

Andrejka

“I’m so happy that I took the plunge (no pun intended) and signed up for the Deep Dive into Goldwork. Sara is an amazing tutor and has thought of everything to make this an enjoyable and achievable course. I would highly recommend Sara and her fabulous course without hesitation.”

Lesley Maw

“I highly recommend this goldwork course. It is suitable for beginners and also for people with experience as it allows for an in depth examination or revision of the techniques covered. Sara is an excellent tutor and the techniques are clearly explained and demonstrated. Having the videos available after the lessons is a great help. ”

Ann Moran

Ready To Begin?

If you’re ready to explore the exciting world of Beading, learn from a Royal School of Needlework-trained Tutor and finally feel confident in every stitch — this is your invitation to join us.

FAQs

  • Can Beginners Take This Course?

    A basic understanding of surface stitches is helpful but certainly not essential. In-depth guidance through all the techniques will be provided.

  • What if I have Questions During the Course?

    As this is a Live Online Course you can ask questions and get feedback during the live lesson. Outside of class time you can also ask questions in the community where Sara will answer.

  • Is a Kit Included with the Course?

    You have the option to purchase materials when booking the course. The materials include the tambour hook. Equipment such as slate frame, hoop, scissors etc. is not included in the materials pack. Or if you wish you can delve into your stash and utilise materials you already have. A detailed materials list and suggested stockist list will also be provided.

  • How do Live, Online Courses Work?

    Live courses are held online via zoom and a zoom link is provided at the start of each term. Sessions last two hours and demonstrations of each technique are provided with opportunity to ask questions. A recording of the class is available after the class so you can re-cap what you learnt.

  • Can I Pay in Instalments?

    Yes you can and the options are listed when you book, just click the little arrow to the right for the drop down menu to select. You can pay in full or use the instalment option and this is available for both materials and course only options.

  • Slate Frame versus Ring Frames - Which is Better?

    This is a personal choice and will vary for each individual based on many factors. However either a slate frame or a hoop can be used for this course with video instructions on how to prepare both included in the course.

  • Cancellations and Refunds

    All classes/private tuition are non-refundable but we do realise there are exceptional circumstances and in those situations, we would hold the monies paid as a credit against a future class. All credit must be used within 12 months of written agreement. Well Embroidered reserves the right to cancel at any time should the situation necessitate but all efforts will be made to avoid any cancellations. However if this happens you will be offered the choice of an alternative course or a full refund.

  • International Bookings

    All orders will be charged in £UK Pounds Sterling and will be converted to the local currency by your bank/credit card based on the exchange rate on the day you purchased. If your order is declined please contact your bank or credit card provider as there are times when international payments are blocked.

  • Help I have another question?

    A full list of FAQ's can be found over on the website. https://www.wellembroidered.com/faqs

Meet Your Tutor

Sara Rickards

Well Embroidered was founded by renowned hand embroidery expert, teacher and artist Sara Rickards. Over the years Sara has worked with both businesses and individuals to create bespoke hand embroidered pieces. Her love of teaching led her to also sharing her extensive embroidery knowledge and passion through her popular online classes and has taught sell-out classes around the world. Now running her own successful business, she has been able to expand and develop her teaching opportunities with self-paced classes and YouTube content meaning students can choose how they want to learn with Sara. With over 20 years in the industry Sara’s projects have been featured in Stitch magazine, she’s created bespoke pieces for fashion and bridal designers alike, conserved ecclesiastical embroidery and still manages to find time to teach on the Certificate & Diploma programme at the Royal School of Needlework where she trained as an apprentice. Her expertise and eye for detail means she is much in demand by the RSN as an assessor. Sara is passionate about inspiring her students to create their own exquisite embroidery and creates bespoke embroidery designs ready to be taught. She has a talent for clearly explaining the method behind working an embroidery stitch, whilst anticipating potential problems students may have and correcting them before too much unpicking is needed. This is makes her a highly trusted and in demand teacher.